Digital Marketing Strategy Course By Edinburgh University
About This Course
Digital Marketing Strategy is an online course for people who want to learn modern marketing skills. This course explains how businesses use digital tools to reach customers and grow their products and services. Students learn about online marketing, customer needs, market research, content creation, and competitor analysis. The course also teaches how to build a complete digital marketing plan for a business. Lessons are simple and practical. Learners can study at their own speed and apply the knowledge to real business situations. By the end of the course, students will be able to create a strong digital marketing strategy and improve business performance.
Course Program
| Week | Topic |
|---|---|
| Week 1 | Why Digital Marketing Matters |
| Week 2 | Digital Impact on Products |
| Week 3 | Digital Value and Customer Benefits |
| Week 4 | New Marketing Technologies |
| Week 5 | Digital Rules and Policies |
| Week 6 | Customer Persona and Journey |
| Week 7 | Competitor Research and Analysis |
| Week 8 | Final Digital Marketing Strategy Project |
Course Requirements
- Basic knowledge of marketing
- Internet access
- Computer, laptop, or smartphone
- Ability to read English
- Interest in business and marketing
- Willingness to learn online
How to Register
Step 1
Visit the edX website.
Step 2
Create a free edX account.
Step 3
Search for “Digital Marketing Strategy”.
Step 4
Open the course page.
Step 5
Click the “Enroll” or “Register” button.
Step 6
Choose Audit (free) or Certificate (paid).
Step 7
Start learning and complete the lessons.
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